Product launches & brand drops — sell the launch, keep every buyer.
A launch party, a limited drop, a sample sale or a pre-order — sell the launching product, the entry ticket and the add-ons through one basket, hold a fair waitlist when a drop sells out, and turn every buyer and RSVP into a CRM contact you can bring back for the next one.
- D2C brands, makers and producers launching a product
Honest scope — Ojas runs the storefront, the launch checkout, the waitlist and the CRM on live rails. It does not send SMS/WhatsApp broadcasts (email plus shareable links today) or dispatch logistics — those stay on your existing tools.
What you run it with
Every capability here is in production — the same machine that runs our festivals, applied to your scenario.
Product, ticket & add-ons in one basket
Sell the launching product alongside entry passes and add-ons through one India-first checkout — UPI, cards and netbanking — with stock that never oversells.
Drops, coupons & group-buy
Run limited drops with discount codes and group-buying thresholds; a fair 48-hour waitlist converts straight to checkout when you release more.
RSVP or ticket the launch
A deduped public RSVP or a paid pass with QR entry and custom questions, so you know who's coming and who bought before the doors open.
Every buyer → a kept contact
Each buyer and registrant becomes a CRM contact with an owner and a follow-up — the drop builds an audience, not just a day's sales.
The unglamorous work it handles
No testimonials — just the concrete mechanism behind each fix, the kind you can verify yourself.
The drag
LiveA launch sells out the room, and then the buyer list lives in a payment export nobody ever opens again.
Ojas does this
The launch product, ticket and add-ons check out through one basket; every buyer and RSVP files into the CRM with an owner and a follow-up.
You gain
The drop becomes a repeatable audience you can bring back — the next launch starts with a warm list, not a cold one.
Who runs this to grow
See the whole growth story for the businesses this event serves best.
See everything that's live
Browse the complete, honestly-tagged feature set — what's live today and what's on the roadmap, never mixed.
See everything that's liveBe the first to run this on Ojas.
We're early and honest about it — no fabricated case studies. Start free, run your event today, and the next name on this page could be yours.
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