D2C & consumer brands — sell the launch, own the customer.
You built the product and the brand; you shouldn't need a tech team to sell it well. Run launches, drops and pop-up markets where your product, the ticket and the add-ons check out through one basket — and every buyer becomes a customer you keep, not a row in a payment export.
What you gain
Concrete outcomes, each on a capability that's live today.
One basket for the whole launch
Sell the launching product, entry passes and add-ons through one India-first checkout — UPI, cards and netbanking — with stock that never oversells.
Drops, coupons and group-buy
Limited drops, discount codes and group-buying thresholds, with a fair 48-hour waitlist that converts straight to checkout when you release more.
Every buyer becomes a kept customer
Each buyer and registrant lands in the CRM with an owner and a follow-up, so a launch builds an audience you can bring back — not a one-day spike.
Sell alongside partners, split to the rupee
Run a pop-up or co-branded drop with a venue, a stockist or another maker, and a balanced ledger settles every share exactly — no pool account.
The events that fit you
Start with the formats that move your goals fastest — each links to how it's run, step by step.
Product launches & brand drops
See how this event type is run, and the exact mechanism behind every claim.
How it's runPop-ups, markets & melas
See how this event type is run, and the exact mechanism behind every claim.
How it's runLaunches & conferences
See how this event type is run, and the exact mechanism behind every claim.
How it's runThe unglamorous work, handled
No testimonials — just the concrete mechanism you can verify.
The drag
LiveA launch sells out the room, and then the buyer list sits in a payment export nobody opens again.
Ojas does this
Product, ticket and add-ons check out through one basket; every buyer and RSVP files into the CRM with an owner and a follow-up.
You gain
The next launch starts with a warm audience — the drop compounds instead of resetting.
Honest scope — Ojas runs the storefront, the launch checkout, the waitlist and the CRM. It doesn't send SMS/WhatsApp broadcasts (email plus shareable links today) or dispatch logistics, and automated payout to a bank is on the roadmap — settlement is to the ledger.
Every event compounds
Your storefront, your events and your customer list live on one backend — as you scale, the same rails carry commerce, CRM and marketing, and the wider Ojas ecosystem brings credit and compliance. You run the brand; the company runs underneath it.
See the ecosystemCompare pricingPut your first event to work.
Create your account, get your own branded space, and run the events that grow your business — the commerce, CRM and marketing grow around them.
Start freeTalk to us